Gianluca Normanno is a photographer based in Italy, currently in London. Born in Catania, Sicily, he spent the first part of his life on military bases, due to his father’s career as a navy helicopter specialist. This environment, suspended between discipline and vast open skies, shaped his early sensitivity to space, rhythm, and movement a perspective that continues to inform his visual language.

With a background in Literature and Cinema from the University of Bologna, Gianluca’s practice merges structured research with instinctive energy. Music has always played a vital role in his life. Having spent years singing and playing drums, he continues to explore sound as a source of emotional and creative grounding.

His photography blends documentary storytelling with a spontaneous, intuitive approach, drawing from fashion, subcultures, and everyday urban life. He focuses on what he defines as “randomly basic life” fleeting, unfiltered moments that quietly shape our collective experience. A key part of his process involves the integration of fashion language, body aesthetics, and high-end visual codes, often using flash to accentuate contrast, texture, and emotional presence.

He shoots across both film, digital and iPhone, embracing each medium for its expressive potential. The iPhone, in particular, is now deeply codified in the human eye and perfectly suited for instantaneity and social circulation. He sees it as holding equal creative and research value, fully capable of supporting a professional process. His work also reflects an anthropological and urban sensibility, mapping how contemporary cities evolve into fluid, globalised landscapes, where identities are constantly reshaped by motion, culture, and image.

Clients:

Diesel, Valentino, Armani, Missoni, Camper Lab, Nike, CP Company, Off-White, Carhartt, Dr. Martens, Slam Jam, Paul & Shark, Inter | Highsnobiety, Kaleidoscope, GQ, Culted, D la Repubblica, NSS.


+39 3467234593 | @gianluca_normanno | gianluca.normanno@gmail.com